![]() ![]() Low engagement will harm your sender reputation, setting you up for frequent-visitor status in your recipients’ spam folders. The only emails that should populate your databases are valid, quality emails supplied by subscribers who want you to email them.Įmailing invalid or low-quality emails will not only make you vulnerable to email bounces but also throw off your engagement metrics, leaving them lower than they should be. Engagement rates (opens, click-throughs, etc.)īloated email lists brimming with invalid or unengaged emails won’t do your email program any favors.Missing or failure of email authentication protocols.Number and frequency of user spam complaints.To tabulate your sender reputation and understand if you’re a trustworthy sender, an ISP will usually consider the following: The latter can keep you out of your subscribers’ inboxes-impairing your deliverability rate and tanking your email ROI. Your subscribers’ Internet Service Providers (ISPs) are always keeping “receipts” when it comes to your email-sending behavior, leaving you with either a positive or negative sender reputation. It turns out that still holds true, especially for email marketers. Low inbox placement/email deliverability rateĪnyone who survived middle school knows: reputation is everything.Leaving them in place and sending emails to them anyway can set you up for the following: When you commit to email list cleaning, you can identify and subsequently remove undeliverable and low-quality emails from your database. Clean your email list of undeliverable emails When high-quality emails populate your database, they’re an asset to your email marketing program, but email lists cluttered with invalid and low-quality emails will turn what was once an asset into a liability. Keep reading because we’ll cover what an email list cleaning service is, its benefits, and which one you should choose to bring back your email marketing program to health. ![]() To salvage your sender reputation and email deliverability rate, you need a clean email list-software to make that happen is within reach. Lately, no matter what you email your subscribers or how often you do it, you’ve been experiencing low engagement, high email bounces, increasing spam placement, and overall dismal performance. ![]()
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