![]() ![]() The tactic itself didn’t die either just because of Facebook’s actions and on some platforms we see engagment bait as almost normal or expected. Now on the platform instead of asking people to take a specific action most social media marketers know to ask questions which will certainly result in an answer and drive that sought after engagement. ![]() The demise of engagment bait on Facebook took with it various viral pages, many of which I’m sure most of us do not miss, but it did not end engagement bait. If you were trying to go viral from 2009 to 2017 this was one of the main weapons in your arsenal. The more shares a post got from users to their profiles, the more organic reach the message would get. The more users who engaged with content in various ways, the more popular Facebook’s algorithm would believe a post was. ![]() This didn’t happen across the globe immediately or to all types of content overnight, instead Facebook slowly rolled out their fight against engagement bait started in December of 2017 and ending in January of 2019 when they updated the announcement post to say they were targeting engagement bait in the audio of video content added to the platform.Įngagement bait was an incredibly effective tactic for a long time on Facebook, essentially allowing a page admin to optimize their News Feed reach by gaming the system. The post explains that users have complained about posts that “goad them into interacting with likes, shares, comments, and other actions” and therefore Facebook would be demoting such content in the feeds of users. Nearly 3 years ago in December of 2017 Facebook announced a quality update for the News Feed algorithm in a post titled “Fighting Engagement Bait on Facebook”. ![]()
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